Restaurant Menus Printing
Menu printing is one of the most cost effective and potentially profitable investments a restaurant can make. Menus are the brochure of the restaurant industry, incredibly powerful motivators that bring business by the dozens – when done right.
The following menu printing techniques will help you ensure you get it right the first time:
Choose a professional paper
When it comes to restaurants, quality is a source of great pride. Your customers will equate the quality of your food with the quality of your menu, so it pays to invest in premium paper for your menus. These papers feel great in your customers’ hands and have a bright (gloss) or subtle (matte) sheen that adds a touch of class. Excellent choices include 100-pound gloss cover, 80-pound or 100-pound gloss text, or eco-friendly recycled 80-pound matte cover and 70-pound matte text paper stocks.
Choose the best size and fold
How will your menus be used? Do you need big menus for table tops and small menus for take-home? Will your menu be four pages or a tri-fold? Will you be printing single-sheet inserts to place in clear plastic? Take-home menus can usually be smaller such as 8.5-inch by 11-inch, while larger 11-inch by 17-inch table menus have more impact.
Go full color
Black-and-white menus are not only pass, they simply don’t do your menu justice. Go with full-color menu printing, since state-of-the-art technologies have made it more affordable than ever. You want your restaurant menus to look stellar next to the competition, and going with full-color printing is the easiest way to do this.